Jeans are muy importante. In my opinion, you can never ever have  enough. There's so many different ways and uses in which to wear them  that the possibilities are almost endless.
Let's start  with the essentials. Black denim is a necessity, to be blunt, it's one  of the coolest looking jeans that you can own even if it seems simple.  Dark denim is also essential because it can either be worn casually with  a tee, or more formal with a button-down. Light is primarily for a  more, as you may have guessed, a relaxed-light look.
Now, all the colors in between is where you can have fun. Colored  denim is great for making what could be a subdued outfit stand out.  Whenever you do one of these, make sure that the colored denim remains  the center of attention. If you have too much going on, it will actually  take away from the look no matter how cool it is.
It's also fun to get medium washes that are somewhere in between  Dark and light. You can do washes and correlate them with shirts. For  example, if you have a medium wash jean with a tan wash, wear a brown  tee to bring that out. If there's a white wash, wear yellow or light  blue since those two look great with white. Whenever a wash or lining is  involved, that then takes precedence over the jean itself.
By collecting a lot of jeans, it opens your wardrobe to new  heights. Great jeans to look out for are gray one's because they go well  with just about everything, and jeans with some shine to them. Not in  an over the top way, but in a subtle and significant way.